Mile High Evening News

Hard hitting news and commentary for the Rocky Mountain Region

Facebook Employs Direct Discrimination Against White Male-Owned Businesses

1 min read

Imagine the largest social media platform in the world using race, gender identity, or another intersectional identity status to determine how businesses are found on their platform. Such a thing would be offensive and discriminatory, yes? Perhaps a violation of the Civil Rights Act of 1964, which guarantees equal access to goods and services regardless of ethnicity or sex?

Well imagine no more, because now if you reveal to Facebook that your business is owned by American Indians, Asians, Black, Hispanics, or Pacific Islanders, this is enough to get you preferred placement in searches and listings on Facebook. If you are none of these things, simply claim that you are a woman (easy enough now that you can simply decide this for yourself) or LGBTQ. If this is not enough, simply claim you have a disability or are a veteran to jump the line.

The only group not represented in the “move your business to the top” category are white men, who are being specifically discriminated against because they are apparently not diverse, or there are just too many of them. Fortunately, they can just claim to be women – making this whole process for Facebook nothing but virtue signaling.

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